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Your_niche_on_the_Web
| Your niche on the Web
The Internet is vast with millions of new web sites being
added weekly- How do you stand out in this crowd? This is topic
we are going to address in this article. An understanding of
which is crucial for your Internet success.
The answer is rather simple - To make the crowd smaller!
It is easier to stand out in a small crowd than a big crowd!
Therefore you need to get away from the crowd and go to your
niche! On the Internet this translates into building and
marketing your web site only for a small section of the Internet
(your niche) and not to everyone (the big crowd). Is
Niche the same as Small? People
often confuse niche with small, whether or not it is
depends on your target market, but generally speaking I would
say niche means smaller not necessarily small. For example
films.
Films covers a large area but is in itself still a niche on the
Internet. We can divide the films theme into areas(sub
niches) like Hollywood films,British films, Foreign language
films, black and white films, Laurel and Hardy films. All of
these are in themselves niche areas-- but not small, and can be
divided even further. For example we can divide foreigm language
films into French,French film Catherine Deneuve, German
etc. Why Make our Target Market Smaller? The answer to this involves a basic
understanding on how people search for information, products or
services. On the Internet they normally go to a search engine
and type in a query films. What would
you expect if you entered this query at Google? ----You would
certainly get a result but probably not the one you wanted!
Instead, you would probably enter a query like-
films new releases, or
action films or films Tom
Hanks.
Now imagine what would happen if you created a web site on
films, would you expect to stand out
in the search engine crowds when someone entered the query -
films? ---------
Instead imagine that you created a web site based around
films starring Tom Hanks (your
niche) and someone did a query
for films Tom Hanks. Well when I
entered both queries in Google this is what I got:
Films 76,900,000 web sites (the
big crowd) Films Tom Hanks 285,000
web sites (a smaller crowd) Is it easier to stand out
in a crowd of 285 thousand as opposed to 77 Million? The answer
I think is obvious. If so then why do so many people still
continue to make the same mistake when they build a web site?
Learn how to fi
nd your niche and build a targeted web site so that you
dont make the same mistake.
About the author:
Stephen Cope is a freelance trainer and the Webmaster at - making a
website and IncrediMail
and Outlook Express Updates
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