Finding reliable hosting for your business opportunity is no small task. Actually, it can be a full-time undertaking!

This is because most hosting companies focus on the higher end corporate market and overlook the fast-growing small office/home office (SOHO) sector. It is possible, however, if you clarify needs, gather recommendations, create a list of potential hosts and ask questions....lots of them.

Clarify your needs: how much disk space and bandwidth is necessary? Will you need CGI or database capacities? What operating system will you require? Will your site change dramatically down the pike, and are you searching only for yourself or for customers?

Be wary of web hosting directories since many are owned by web hosts. You should obtain feedback from those with sites and glean webmaster newsgroup postings.

In creating a list, include those recommended the most and complained about the least, and determine which hosts offer specific services best suited to your need(s) and which fits your price range.

Always ask questions, i.e.: technical questions to gauge their knowledge and accuracy; find out whether they are committed to their customers or their bank account and subject them to an honesty test...offer them the opportunity to upsell you needlessly.

If you fall into the SOHO category, you may feel more comfortable with a smaller hosting company who better understands your needs and situation. Please be sure you can add domains to a core plan and resell services, and ensure that they offer a knowledge base.

You should also watch for signs of rudeness, impatience and unresponsiveness and make sure they are flexible. A downed site costs you visitors and sales and gives you only another headache in your life of an Internet marketer.